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Introduction to Customer Journey Mapping

In the current environment many organisations are reviewing the journeys they take their customers on, with the view of seeing what works and what they might want to change in order to serve customers in the future.

With customer expectations changing and many organisations faced with reducing costs and driving efficiencies, it is an ideal time to reflect on how the customer experience you provide meets these goals.

This session is ideal for those who have little or no experience of customer journey mapping or are about to introduce customer journey mapping.

We will define customer journey mapping and identify best practices as well as provide techniques for putting it into practice.

An interactive training delivered virtually – ideal for working with others through a small amount of group work, sharing information and learning from best practice and the latest insight, through facilitator presentation and reviewing scenarios and examples.

If you have teams of 12 or more, we can run the session for your organisation in groups of 10 to 12 people.

Facilitated by The Instituteā€™s Academy and based on our latest research and best practice.

Please note that this ticket is non-refundable or transferrable in terms of date. If for any reason you are not going to be able to attend, we will accept a replacement person, subject to your prior notification.


Thu 24th March 2022


09:30 - 13:00



Virtual Event

Who Can Attend

Members only


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