There are more channels through which organisations can directly communicate with customers than ever before. This provides a wealth of opportunities to make meaningful connections with customers to build relationships and drive deeper loyalty. However, the risks of getting it…
Given all that is happening in the world right now, from the escalating cost of living crisis to the recent conflict in Ukraine, we could be forgiven for feeling a little overwhelmed. This sentiment is heightened by the increased emphasis…
It may feel like we have said this time and again over the past few years, but the UK (and, indeed, the world) is facing one of the most challenging periods in our history. The escalating cost of living crisis,…