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Royal Dutch Shell is to rebrand its household energy business, First Utility, to Shell Energy and will switch all customers to renewable energy, it has been announced.

The company’s 710,000 customers will also be able to take advantage of a 3% discount at Shell petrol stations and can save on home technology, such as smart thermostats and electric vehicle chargers.

The move looks to set the organisation up to take on the ‘big six’ energy suppliers in the UK, as many customers look to switch to challenger brands.

“We are building on the disruptive nature of First Utility to give customers something better. We know that renewable electricity is important to them and we are delivering that, while ensuring good value and rewarding loyalty,” Colin Crooks, CEO of Shell Energy Retail Ltd, said.

“We want to attract customers with fair pricing, strong customer service and innovative offers that set us apart from anything available today. Later this year, we’ll be announcing a string of exciting services that offer greater convenience to householders and help make homes more efficient.”

Mark Gainsborough, Executive Vice President Shell New Energies, said: “This is a good example of our approach to building a significant electricity business, in line with customer needs. Shell recognises the world needs more energy with lower emissions and this will give customers more flexibility, greater control and cleaner energy.”

The Institute of Customer Service

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